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Stylistic and syntactic study of italian and romanian advertising slogans for beers

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dc.contributor.author Mihalache, Roxana
dc.date.accessioned 2021-04-07T10:58:36Z
dc.date.available 2021-04-07T10:58:36Z
dc.date.issued 2017
dc.identifier.citation Mihalache, Roxana. 2017. "Stylistic and syntactic study of italian and romanian advertising slogans for beers". Lucrări Ştiinţifice USAMV - Iaşi Seria Agronomie 60(2): 25-30.
dc.identifier.uri https://repository.uaiasi.ro/xmlui/handle/20.500.12811/641
dc.description.abstract Generally, the advertisements use persuasion to make the consumers buy products, regardless of their necessities. The advertisements for beer are no exception, too. This paper follows the advertising tendencies in Italy and Romania. Thus, we focused on a comparative study of a corpus of thirty slogans, half Italian, half Romanian, both stylistically and syntactically. After a thorough examination, we could identify the common traits used in drawing the target group of consumers, such as the presentation of century-old tradition of brewing to offer prestige or the inherent connection between beer and spending leisure time with friends. There were especially pointed out the features that make some slogans unique and which define the two nations. The slogans revealed collective character traits, such as the weaknesses of the Italians towards women and the Romanians’ attachment to nature. From a syntactic point of view, both in Italian and Romanian ads, the short, concise sentences, made up of no more than six words prevail. en_US
dc.language.iso en en_US
dc.publisher “Ion Ionescu de la Brad” University of Agricultural Sciences and Veterinary Medicine, Iaşi en_US
dc.subject slogan, beer, italian, romanian, contrastive study en_US
dc.subject slogan en_US
dc.subject beer en_US
dc.subject italian en_US
dc.subject romanian en_US
dc.subject contrastive study en_US
dc.title Stylistic and syntactic study of italian and romanian advertising slogans for beers en_US
dc.type Article en_US
dc.author.affiliation Roxana Mihalache, University of Agricultural Sciences and Veterinary Medicine, Iaşi
dc.publicationName Lucrări Ştiinţifice USAMV - Iaşi Seria Agronomie
dc.volume 60
dc.issue 2
dc.publicationDate 2017
dc.startingPage 25
dc.endingPage 30
dc.identifier.eissn 2069-6727


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