ALSERepository of Iași University of Life Sciences, ROMANIA

Economic effectivenes specific to some marketing tools

Show simple item record

dc.contributor.author Bodescu, Dan
dc.contributor.author Munteanu, Andreea
dc.date.accessioned 2021-03-08T16:03:15Z
dc.date.available 2021-03-08T16:03:15Z
dc.date.issued 2019
dc.identifier.citation Bodescu, Dan, Andreea Munteanu. 2019. "Economic effectivenes specific to some marketing tools". Lucrări Ştiinţifice USAMV - Iaşi Seria Agronomie 62(2): 19-22.
dc.identifier.uri https://repository.uaiasi.ro/xmlui/handle/20.500.12811/359
dc.description.abstract The research presented in this paper aims to determine the specific effectiveness of marketing tools within an agricultural product processing company. In order to carry out this research, the objectives were established: 1. to determine the perception of the quality components of the food products; 2. determining the relevance of the textual information provided through the marketing tools; 3. determining the relevance of the textual information provided through the marketing tools; 4. determining the relevance of the graphic elements to the customers perception regarding the quality components of the food products. This research is necessary for the company to know the relevance of its actions and the marketing tools it uses, where and what it has to improve. en_US
dc.language.iso en en_US
dc.publisher “Ion Ionescu de la Brad” University of Agricultural Sciences and Veterinary Medicine, Iaşi en_US
dc.subject quality perception en_US
dc.subject marketing tools en_US
dc.subject practical model en_US
dc.title Economic effectivenes specific to some marketing tools en_US
dc.type Article en_US
dc.author.affiliation Dan Bodescu, “Ion Ionescu de la Brad” University of Agricultural Sciences and Veterinary Medicine of Iasi, Romania
dc.publicationName Lucrări Ştiinţifice USAMV - Iaşi Seria Agronomie
dc.volume 62
dc.issue 2
dc.publicationDate 2019
dc.startingPage 19
dc.endingPage 22
dc.identifier.eissn 2069-6727


Files in this item

This item appears in the following Collection(s)

Show simple item record