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Sustainable development and the role of customer purchase decision

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dc.contributor.author Matei, Vasile
dc.contributor.author Matei Gherman, Corina
dc.date.accessioned 2022-05-23T10:26:53Z
dc.date.available 2022-05-23T10:26:53Z
dc.date.issued 2013
dc.identifier.citation Matei, Vasile, Corina Matei –Gherman. 2013. "Sustainable development and the role of customer purchase decision". Lucrări Ştiinţifice USAMV - Iaşi Seria Agronomie 56(1): 269-272.
dc.identifier.uri https://repository.uaiasi.ro/xmlui/handle/20.500.12811/2433
dc.description.abstract Effectively economic results of a company are outside, outdoors, converting them into customers products and services in cash or decision maker is out of business a company [Peter Druker, 1966]. For this reason companies spoils its customers with marketing offers and actions, using messages to position themselves in their brains. I put the question, such action is correct? It has more Information customer and the manufacturer does not? Unlikely. The following question arises: Why spend significant amounts of customer-related actions? The lure of the idea of a product or service? If he needs it, will buy. His problem is that he has more options in the purchasing decision which means that supply exceeds demand and have a choice. en_US
dc.language.iso en en_US
dc.publisher “Ion Ionescu de la Brad” University of Agricultural Sciences and Veterinary Medicine, Iaşi en_US
dc.subject sustainable development en_US
dc.subject consumer strategy en_US
dc.title Sustainable development and the role of customer purchase decision en_US
dc.type Article en_US
dc.publicationName Lucrări Ştiinţifice USAMV - Iaşi Seria Agronomie
dc.volume 56
dc.issue 1
dc.publicationDate 2013
dc.startingPage 269
dc.endingPage 272
dc.identifier.eissn 2069-6727


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