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Developing and implementing strategic marketing in swine farming (case study at S.C. FERMUSIN S.R.L. Lieşti, Galaţi county)

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dc.contributor.author Gîndu, Elena
dc.contributor.author Chiran, Aurel
dc.contributor.author Drobotă, Benedicta
dc.contributor.author Viorică, Viorela-Camelia
dc.date.accessioned 2022-05-19T11:09:03Z
dc.date.available 2022-05-19T11:09:03Z
dc.date.issued 2013
dc.identifier.citation Gîndu, Elena, Aurel Chiran, Benedicta Drobotă, Viorela-Camelia Viorică. 2013. "Developing and implementing strategic marketing in swine farming (case study at S.C. FERMUSIN S.R.L. Lieşti, Galaţi county)". Lucrări Ştiinţifice USAMV - Iaşi Seria Agronomie 56(1): 245-249.
dc.identifier.uri https://repository.uaiasi.ro/xmlui/handle/20.500.12811/2426
dc.description.abstract Both nationally and in Galaţi County, agriculture is one of the basic branches of the economy, with a considerable contribution to GDP. In Romania, for 2007-2013 period, the rural development sector (including agriculture) is supported by the implementation of the National Rural Development Programme (NRDP). According with this program, the Romanian agriculture has many opportunities, such as: availability of large, increasing markets, both domestically and in Europe; potential to fight against climate change by developing and using renewable energy, including the production of biofuels from agriculture and forestry biomass; vertical coordination between processors of agricultural products, supermarkets chains and farmers; potential to improve the management of natural resources through training and advice, focused on environmental protection; capitalization of financial support granted by the NRDP to implement local development strategies etc. In this respect, also in Galaţi County, is intended to be projected and implemented strategies for the development of agriculture in general and also in livestock sector, especially based on the National Strategic Plan 2007-2013, strategies with national applicability. A very important element in this work is related to encouraging the farmers to accept the market demand and to improve their marketing strategy. Improving trading systems so that farmers be granted with a higher share of market prices may involve upgrading transport infrastructure and systems. Other measures involve: providing loans to traders and processors, forming farmers associations for joint capitalization of products on the market etc. Small farms are major players in most developing countries, including Romania. Therefore, for their development, macroeconomics must be stable and public goods in rural areas must be funded by the state (rural roads, education, health, agricultural research and extension, information dissemination). Also, institutional innovation plays a vital role in providing materials and services in which the state should be involved in its coordination to overcome issues like: supplies of raw materials and finished goods, financial, technical and marketing aspects etc. Research results in SC FERMUSIN S.R.L. Lieşti, Galaţi County are original elements that can be used by farmers to improve and expand farming activities in order to achieve performance and efficiency en_US
dc.language.iso en en_US
dc.publisher “Ion Ionescu de la Brad” University of Agricultural Sciences and Veterinary Medicine, Iaşi en_US
dc.subject marketing, strategies, swine en_US
dc.title Developing and implementing strategic marketing in swine farming (case study at S.C. FERMUSIN S.R.L. Lieşti, Galaţi county) en_US
dc.type Article en_US
dc.author.affiliation Elena Gîndu, Aurel Chiran, Benedicta Drobotă, Viorela-Camelia Viorică, Universitatea de Științe Agricole și Medicină Veterinară Iași
dc.author.affiliation Benedicta Drobotă, S.C. Phyto Expert S.R.L..Iași
dc.author.affiliation Viorela-Camelia Viorică, Agenția de Plăți și Intervenții în Agricultură Galaț
dc.publicationName Lucrări Ştiinţifice USAMV - Iaşi Seria Agronomie
dc.volume 56
dc.issue 1
dc.publicationDate 2013
dc.startingPage 245
dc.endingPage 249
dc.identifier.eissn 2069-6727


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