ALSERepository of Iași University of Life Sciences, ROMANIA

Botoşani county’s tourist image, between perception and reality

Show simple item record Gârbea, Roxana Valentina Cuciureanu, Simona Maria 2022-03-10T11:05:39Z 2022-03-10T11:05:39Z 2014
dc.identifier.citation Gârbea, Roxana Valentina, Simona Maria Cuciureanu. 2014. "Botoşani county’s tourist image, between perception and reality". Lucrări Ştiinţifice USAMV - Iaşi Seria Agronomie 57(1): 273-276.
dc.description.abstract Tourist image of a territory is the result of a cumulative long-term effort that requires the application of consistent and stable marketing strategies. How an area manages to create a clear tourist image which to communicate will be decisive for its economic prosperity and will play a tremendous role in the dynamics of tourism, which has a considerable influence on the human behavior. Knowing the tourist image of Botosani County can be a milestone in articulating policies and strategies in the field of tourism. In this regard, the article aims to identify tourist image and perception of locals / authorities about this, wanting to highlight the real situation of tourism as an economic activity and development prospects according to their perception. This county should build a tourist image on the basis of attractiveness so as to minimize the risks to promote a image that does not correspond to local realities. en_US
dc.language.iso en en_US
dc.publisher “Ion Ionescu de la Brad” University of Agricultural Sciences and Veterinary Medicine, Iaşi en_US
dc.subject tourist image en_US
dc.subject Botosani en_US
dc.subject tourist potential en_US
dc.subject tourist facilities en_US
dc.title Botoşani county’s tourist image, between perception and reality en_US
dc.type Article en_US Roxana Valentina Gârbea, Simona Maria Cuciureanu, ”Alexandru Ioan Cuza” University, Iasi
dc.publicationName Lucrări Ştiinţifice USAMV - Iaşi Seria Agronomie
dc.volume 57
dc.issue 1
dc.publicationDate 2014
dc.startingPage 273
dc.endingPage 276
dc.identifier.eissn 2069-6727

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