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Motivations and challenges for entrepreneurs in agritourism

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dc.contributor.author Moraru, Radu-Adrian
dc.contributor.author Ungureanu, George
dc.contributor.author Bodescu, Dan
dc.contributor.author Donosă, Dan
dc.date.accessioned 2021-07-09T10:42:41Z
dc.date.available 2021-07-09T10:42:41Z
dc.date.issued 2016
dc.identifier.citation Moraru, Radu-Adrian, George Ungureanu, Dan Bodescu, Dan Donosă. 2016. "Motivations and challenges for entrepreneurs in agritourism". Lucrări Ştiinţifice USAMV - Iaşi Seria Agronomie 59(1): 267-272.
dc.identifier.uri https://repository.uaiasi.ro/xmlui/handle/20.500.12811/1689
dc.description.abstract The amalgamation of the two large industries, agriculture and tourism, created a new industry called agritourism. In the last decades it has been observed a significant increase in the number of farms that have diversified their activities by engaging in agritourism. The purpose of this paper was to identify the reasons for such diversification on the basis of specialized international literature. One individual can be determined to start a business both for reasons related opportunities as well as for reasons related to necessity. There are two categories of factors that influence the decision to start a business: "push" and "pull" factors. The authors found that the reasons for involvement in agritourism ventures encompass a complex web of both economic and social motives. Also, the farmers involved in agritourism businesses are faced with a number of challenges: lack of experience of farmers in the running of a tourism business; lack of knowledge, expertise and training in the tourism field; limited marketing channels and linkages; necessity to develop new skills in order to manage the tourists and their expectations. en_US
dc.language.iso en en_US
dc.publisher “Ion Ionescu de la Brad” University of Agricultural Sciences and Veterinary Medicine, Iaşi en_US
dc.subject agritourism en_US
dc.subject farm activity diversification en_US
dc.subject motivation en_US
dc.title Motivations and challenges for entrepreneurs in agritourism en_US
dc.type Article en_US
dc.author.affiliation Radu-Adrian Moraru, George Ungureanu, Dan Bodescu, Dan Donosă, ”Ion Ionescu de la Brad” University of Agricultural Sciences and Veterinary Medicine, Iași
dc.publicationName Lucrări Ştiinţifice USAMV - Iaşi Seria Agronomie
dc.volume 59
dc.issue 1
dc.publicationDate 2016
dc.startingPage 267
dc.endingPage 272
dc.identifier.eissn 2069-6727


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