Browsing by Author "Leonte, Elena"

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  • Robu, Maria; Chiran, Aurel; Vîntu, Cătălin-Răzvan; Murariu, Otilia-Cristina; Robu, Alexandru-Dragoș; Leonte, Elena (“Ion Ionescu de la Brad” University of Agricultural Sciences and Veterinary Medicine, Iaşi, 2019)
    The agricultural sector is one of national importance, at present over 20% of the active population of Romania working in this economic branch. Although Romania has the largest number of agricultural holdings in the European ...
  • Mihăilă Borza, Mioara; Leonte, Elena; Boghiță, Eduard; Robu, Alexandru-Dragoș (“Ion Ionescu de la Brad” University of Agricultural Sciences and Veterinary Medicine, Iaşi, 2020)
    By this paper we plan to reconsider the touristic values by multiple perspective - economic, social, ecological - given that at national level were implemented many projects in the tourism area, some of which are strategic ...
  • Mihăilă, Mioara; Jităreanu, Andy-Felix; Robu, Maria; Ungureanu, Bianca-Antonela; Leonte, Elena (“Ion Ionescu de la Brad” University of Life Sciences, Iaşi, 2022)
    The economic and social problems facing today's global society are increasingly varied. One of these is the concern about the environment status, which has as main directions, in the future, especially the following: the ...
  • Robu, Maria; Leonte, Elena; Chiran, Aurel; Costuleanu, Carmen-Luiza; Robu, Alexandru-Dragoș (“Ion Ionescu de la Brad” University of Agricultural Sciences and Veterinary Medicine, Iaşi, 2018)
    The present paper centralizes the results of a research regarding the way that online marketing campaigns and communication through virtual channels influenced the interaction between the Kosarom studied company and its ...
  • Ungureanu, George; Costuleanu, Carmen-Luiza; Leonte, Elena; Vîntu, Cătălin-Răzvan; Ungureanu, Bianca-Antonela (“Ion Ionescu de la Brad” University of Life Sciences, Iaşi, 2021)
    The purpose of this paper is to promote the setting up of farms whose size will allow the practice of a viable, sustainable agriculture, capable to apply the newest technologies and lead to profit and efficiency, to the ...
  • Mihăilă Borza, Mioara; Leonte, Elena; Jităreanu, Andy-Felix; Robu, Maria (“Ion Ionescu de la Brad” University of Life Sciences, Iaşi, 2021)
    The consumption behaviour represents one of the main attractions of the marketing study area which sparks a lot of interest. Within the enterprise marketing mission, the food consumption behaviour is a particular sub-category, ...
  • Robu, Maria; Leonte, Elena; Chiran, Aurel; Robu, Alexandru-Dragoș (“Ion Ionescu de la Brad” University of Agricultural Sciences and Veterinary Medicine, Iaşi, 2018)
    With the change in the positioning strategy of the Panifcom brand, the brand's visibility and the company's financial capital increased. The new positioning places Panifcom among the Romanian local agri-food producers ...
  • Ungureanu, Bianca-Antonela; Leonte, Elena (“Ion Ionescu de la Brad” University of Life Sciences, Iaşi, 2021)
    The paper aims to analyze the purchasing and food consumption behavior of the population of Iasi, as well as the decision-making act made at individual or group level, in connection with the purchase and consumption of ...
  • Leonte, Elena; Chiran, Aurel; Jităreanu, Andy-Felix; Robu, Maria; Matei, Dumitru; Sofone, Nicolae; Delibaș, Cristian (“Ion Ionescu de la Brad” University of Agricultural Sciences and Veterinary Medicine, Iaşi, 2018)
    Romania has joined the European Union on January 1st 2007. In the last 10 years, a lot of changes have taken place in the Romanian economy, including in agriculture - generated by the Common Agricultural Policy. The ...
  • Jităreanu, Andy-Felix; Leonte, Elena; Chiran, Aurel; Drobotă, Benedicta ("Ion Ionescu de la Brad" University of Agricultural Sciences and Veterinary Medicine, Iași, 2017-04-14)
    Advertising helps to establish a set of assumptions that the consumer will bring to all other aspects of their engagement with a given brand. Advertising provides tangible evidence of the financial credibility and ...