Browsing by Author "Chiran, Aurel"

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  • Robu, Maria; Chiran, Aurel; Vîntu, Cătălin - Răzvan; Murariu, Otilia; Robu, Alexandru Dragoș; Leonte, Elena (“Ion Ionescu de la Brad” University of Agricultural Sciences and Veterinary Medicine, Iaşi, 2019)
    The agricultural sector is one of national importance, at present over 20% of the active population of Romania working in this economic branch. Although Romania has the largest number of agricultural holdings in the European ...
  • Robu, Maria; Leonte, Elena; Chiran, Aurel; Costuleanu, Carmen-Luiza; Robu, Alexandru-Dragoș (“Ion Ionescu de la Brad” University of Agricultural Sciences and Veterinary Medicine, Iaşi, 2018)
    The present paper centralizes the results of a research regarding the way that online marketing campaigns and communication through virtual channels influenced the interaction between the Kosarom studied company and its ...
  • Robu, Maria; Leonte, Elena; Chiran, Aurel; Robu, Alexandru – Dragoș (“Ion Ionescu de la Brad” University of Agricultural Sciences and Veterinary Medicine, Iaşi, 2018)
    With the change in the positioning strategy of the Panifcom brand, the brand's visibility and the company's financial capital increased. The new positioning places Panifcom among the Romanian local agri-food producers ...
  • Leonte, Elena; Chiran, Aurel; Jităreanu, Andy-Felix; Robu, Maria; Matei, Dumitru; Sofone, Nicolae; Delibaș, Cristian (“Ion Ionescu de la Brad” University of Agricultural Sciences and Veterinary Medicine, Iaşi, 2018)
    Romania has joined the European Union on January 1st 2007. In the last 10 years, a lot of changes have taken place in the Romanian economy, including in agriculture - generated by the Common Agricultural Policy. The ...