Browsing by Author "Bivol Nigel, Anelisse"

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  • Ignat, Gabriela; Șargu, Lilia; Bivol, Teodor; Bivol Nigel, Anelisse; Șargu, Nicu (“Ion Ionescu de la Brad” University of Life Sciences, Iaşi, 2021)
    In order to be able to adapt to the new challenges on the wine market, the success of a company depends on knowing and adopting key elements of a communication policy anchored in a strategic marketing process. This paperwork ...